Saab Automobile was a Swedish car manufacturer that started in 1948. Renowned for its iconic designs and surprising innovations the company created a global fan base during its lifetime. In 2011 the company went bankrupt. Much to the puzzlement and anger of its fans. Would you have been able to save the company and turn it around?
This great simulation game was developed by professors of one of the world’s leading MBA business schools, INSEAD. The game is based on real facts and was written with the help of former Saab chief executives. We amended it for wider use around the globe. Participants are placed in the role of senior management in charge of turning around the company given the limited amount of resources and time that has left. Are you able to stay cool and rational in such turbulent situation? Are you able to survive?